By Chirag Gupta
India, a nation deeply rooted in its diverse food culture, has seen a remarkable shift in its culinary habits over the past few years, particularly in the way people snack. Historically, snacking in India was closely tied to regional preferences and homemade treats. However, with urbanisation and the rise of nuclear families, there has been a significant shift towards packaged snacks that offer both convenience and a diverse range of flavours.
This shift has been further accelerated by the emergence of instant delivery apps like Swiggy, Blinkit, and Zepto, which have redefined how consumers access and enjoy snacks. These platforms are not just about convenience; they are reshaping the very nature of snacking in India by making it an on-demand, almost impulsive experience.
The Evolution of Snacking in India
The Indian snacks market was valued at ₹42,694.9 crores in 2023 and is expected to nearly double to ₹95,521.8 crores by 2032, growing at an annual rate of 9.08%. Instant delivery apps are adding significant momentum to this growth by making snacking a more spontaneous and frequent activity. The convenience of quick commerce and increasing at-home entertainment options have particularly resonated with urban youth and working professionals, who increasingly seek instant gratification in their snacking choices.
Quick Commerce Fueling the Snacking Industry
Quick commerce, which focuses on delivering small quantities of goods at ultra-fast speeds, has seen explosive growth in India. According to a Redseer report, this industry is projected to reach US$ 5.5 billion by 2025, with quick commerce platforms’ contribution to the online grocery market expected to grow from 10% to approximately 45% in the coming years.
The packaged snacks segment, including ready-to-eat items like popcorn, chips, biscuits, and chocolates, plays a significant role in this expansion. This trend is anticipated to continue, with the quick commerce market in India projected to reach 60.6 million users by 2029. The staggering growth highlights the increasing reliance on these platforms for everyday snacking needs, further cementing their role in the evolving snacking habits of Indian consumers.
The Modern Consumer and Personalisation
One of the most compelling aspects of these delivery apps is their ability to offer a highly personalised snacking experience. Leveraging advanced data analytics, these platforms understand consumer preferences and provide tailored recommendations. This personalization has been a game-changer in the snack industry, making it easier for consumers to discover new snacks that align with their tastes.
Moreover, the variety of snacks available through these apps is unparalleled. From traditional Indian flavours to international snacks, the range of products has expanded significantly. This variety not only caters to the diverse tastes of Indian consumers but also encourages them to try new products they might not have considered before. There is also a growing trend towards healthier snack options, reflecting a shift in consumer preferences towards more nutritious choices.
Looking Ahead: The Future of Snacking in India
The future of snacking in India is set for sustained growth, fueled by the expanding reach of instant delivery apps into Tier 2 and Tier 3 cities. As more consumers gain access to these platforms, the demand for premium snacks is expected to rise, supporting the growth of the gourmet snacking segment. With instant delivery apps at the forefront of this expansion, the snacking industry in India is poised to grow at a steady rate over the next five years.
About the author: Chirag Gupta, Founder, 4700BC
Disclaimer: Views expressed are personal and do not reflect the official position or policy of Financial Express Online. Reproducing this content without permission is prohibited.
From: financialexpress
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